Appearances · El podcast de la Era Exponencial
Javier Sáez Hurtado on Era Exponencial: Claude Cowork and agents that use the computer
Javier Sáez Hurtado co-hosts this episode of El podcast de la Era Exponencial with Arnau Ramió, published on 24 January 2026 on the Learning Heroes channel. At 85 minutes, it is the longest of the AI series.
The episode brings together two news items: advertising arriving in ChatGPT, read as the end of the freemium model for AI assistants, and the arrival of Claude Cowork, an agent able to operate the computer on the user’s behalf. The conversation focuses on what it means to move from an assistant that answers to an agent that carries out whole tasks.
It is one of the eight artificial intelligence episodes of the series, recorded while Javier Sáez Hurtado led the IA Heroes programme at Learning Heroes.
Topics
- AI agents
- Claude Cowork
- AI business models
- Advertising in ChatGPT

| Original title | “ChatGPT mete publicidad y la IA empieza a generar dinero sola” |
|---|---|
| Part of | El podcast de la Era Exponencial (episode 4 of 8) |
| With | Arnau Ramió |
| Channel | Learning Heroes |
| Published | |
| Length | 85 min |
All episodes in the series
- Javier Sáez Hurtado on Era Exponencial: AI, work and ways of thinking
- Javier Sáez Hurtado on Era Exponencial: Gemini 3 and junior roles
- Javier Sáez Hurtado on Era Exponencial: DeepSeek and efficiency
- Javier Sáez Hurtado on Era Exponencial: Claude Cowork and agents that use the computer
- Javier Sáez Hurtado on Era Exponencial: Anthropic versus OpenAI
- Javier Sáez Hurtado on Era Exponencial: OpenAI, Anthropic and defence
- Javier Sáez Hurtado on Era Exponencial: OpenClaw and autonomous agents
- Javier Sáez Hurtado on Era Exponencial: safety and restricted models